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We are a full-spectrum marketing firm. We will provide as much
help as you need or as little help as you need, never more than you need.
Whether you are an individual going to market with a new product or a
corporate entity, with years of product sales experience, if you have a product
to sell, we can help you identify, target and reach your customers with a guerilla
style that will make you grin. Guaranteed! For over two decades we have
helped our clients to find markets they had not identified, and then helped them
to target, reach and "hook" those markets in ways that they had not considered. No matter how you choose to market your product, Riordanco will help you
reach the maximum number of people most likely to purchase your product and we'll
help you send them the right message that will encourage them to buy it.
At the Riordan Company you can always expect personal attention, focused on
your needs. We will work with you in person, on the phone, by fax or email
depending upon the security level necessary for your project..
We offer the following services:
Market research
Want to know the size of your total target market? How about the size of your
actual potential sales market? We will help you define these numbers and turn
them into projected sales goals.
Do you need to know where to find manufacturers who can produce your product at
a rate that will allow you to make a profit while still keeping the end user cost
within the range of their perceived value? We can help you find them.
Do you really know the totality of your present competition? Are you really
sure there are no products like yours already available from other sources? Want
to know more about the competitors you have already identified, or their products?
Would you like to know from whence new competitors are most likely to emerge as
soon as you launch your new product? We can help you.
Looking for new products to add to your existing lines? We serve as new
product scouts keeping the name of your company confidential until you decide that
you are interested in a product we present to you.
Development of marketing plans and strategies
Are you absolutely, positively sure that you are reaching everyone who might have the
ability, means and desire to purchase your product or service? If we could expand
your markets and provide you with creative and innovative ways to reach them, would that
be of value to you?
What do I have? Who can use it? Who can afford it? Who will care
enough to buy one? What is the real reason they will buy it? How do I reach
them? The questions sound quite simple yet every year we watch individuals and companies
spend big dollars taking the longest and sometimes most cumbersome and expensive route to their
perceived target audience only to find out that they are reaching out to less than the ideal
audience. Or, they are reaching the right people with the wrong message.
Perhaps the best example of how powerful a message can be is the story of the door-to-door
salesman who got a job selling expensive, long-life light bulbs. After only a few days
on the job, he began out selling all the other salespersons in his company. Soon, he was
approached by the sales manager and asked how he sells so many light bulbs." Oh, I don't
sell light bulbs, he said, 'I sell better vision.'"
Development of Internet marketing strategies
In today's marketing environment, the Internet offers a whole new world of opportunity with
a broad range of effective marketing tools from the simplest "static page" sites all the way up
to sophisticated interactive sites with full e-commerce functions that can make you money around
the clock, even when you are sleeping! And, with its explosive growth rate due to increased
use of computers and the internet in our school systems, government agencies, large corporations
and small businesses, the opportunities to market your products directly to consumers over the
internet is growing by leaps and bounds each day.
We will help you get a website for your product on line. We will help you develop an
email marketing methodology that works for your product and puts your products directly in front
of the people most likely to purchase them, at the time they are most likely to make a purchase.
Second opinions on existing marketing plans and strategies
If all you seek is a second opinion on marketing concepts or marketing plans that are already
proposed or in place, we will be happy to help you, satisfaction guaranteed! We are often
able to point out opportunities that were overlooked.
Public Relations Support
Good public relations are a must whether you sell direct to consumers or through distribution
channels. The trick is to reach the highest number of people who are most likely to purchase
your product, with the right message, at the lowest possible cost. You need to effectively
and efficiently transmit your corporate and product information to your target audience in a
manner that builds awareness of your company and creates and builds a desire for your products. We know how to do that.
We will show you how to launch your product with a blitz of free press to maximize and expedite
product and brand name recognition. We have many years of experience maximizing free publicity
for our clients. Our press releases have excellent submission-to-placement ratios because
we know how to tell your story in a way that becomes interesting enough to be news to the target
audience of any given publication.
We will create a custom tailored PR program to fit your image, your product and your budget.
We have extensive press and media placement experience. We will help you achieve "editorial
endorsements" by respected and trustworthy sources because we know how to give each release a media
"hook." We know what they want to hear, how they want to hear it and what they will print or
broadcast. We will help you take maximum advantage of all "standard" promotional opportunities
and we will develop additional creative promotional opportunities unique to your product. Our
services include but are not limited to:
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Press releases |
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Generating interview opportunities |
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Product and corporate image enhancement |
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Event planning, publicity and promotion |
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Press conferences and speech preparation |
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Video, DVD and CD communications |
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Crisis management |
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Product sample placements |
Product packaging designs, graphics and copywriting
A package sitting on a shelf has only a few tenths of one second to attract a potential
buyer. The package must present the product information in a manner that "grabs"
potential buyers as they pass by and makes them want to take a second look. Then, upon
second look, it must contain enough information to answer the buyers' questions and make them
want to purchase it.
We will help you design individual product display packaging that is aesthetically appealing
enough to begin drawing attention the minute it is put on display. We will help you write
copy that will be informative and at the same time, enticing.
Before your product can be sold, it must arrive at the point of sale in one piece and in a
package that is still attractive. We will design individual display packages and master
pack cartons which survive the chimpanzees that we all know lurk behind closed doors at most
parcel delivery and freight companies. At this very moment they are in shipping departments
all over the country throwing boxes marked, "Handle With Care" into delivery trucks from twenty
feet away and jumping up and down on boxes marked, "Fragile," all the while grinning madly. That's ok! We've got their number! We know how to design aesthetically pleasing
yet robust packaging that assures your product will still be salable when it arrives at point of sale.
Point of purchase display design and production
Combining the master pack with a point of purchase display can often mean significant cost
savings for you and can provide storage solutions for your customers to whom every inch of shelf
space is valuable and taken.
We design displays to fit the needs of your product, your distribution points and your end users.
Development and production of marketing materials, ad slicks, catalog sheets and handout
sales collateral
The right sales collateral makes your rep's job lots easier. In some cases a "catalog
sheet" can become the "header card" for a hanging "clip display" type rack at point of sale.
We will design your materials from scratch, help you design them or work with your graphics
team to produce them. We will help you send the right message to the right audience. One that screams, "BUY NOW!" We will also rewrite your advertising copy and focus your
sales materials to appeal to a new or previously untargeted market.
Design and publication of specialty "advertorial" publications
Advertorial publications essentially turn advertising copy into full blown "editorials."
They must be written much the same as a news story and be presented in a way that makes consumers
want to read the story. Advertorial publications are well suited to products or services that
are not easily explained or are large ticket items that really need to be explained in detail to
buyers in order to convince them to purchase. They provide room for testimonials and appealing
photos. Perhaps most importantly, advertorial publications allow total flexibility for the
client. The advertorial piece can be a "single client" publication featuring several of the
same client's products, or the costs and space can be shared by several non-competing clients. The finished advertorial publications can be placed at drop points, placed in designated
distribution stands or distributed by direct mail or "marriage" mail.
Here's what a client said about an advertorial publication we developed for them.
Note: Beutler Heating and Air conditioning is the 6th largest privately owned company in the
US and the second largest mechanical contractor. Home Improvement News was developed to help
them sell replacement HVAC systems.
"Dear Mr. Riordan,
"The purpose of this letter is to let you know that Home Improvement News has been a
resounding success for us. The response we received was even better than we had expected. Not only did we begin receiving calls almost as soon as the publication hit the streets,
but the informative and educational content of your editorials resulted in 'lay down' sales for
our staff since the prospects already had a good understanding of our newest products after reading
the paper. The first couple of responses resulted in sales large enough to completely cover
our expense of participation in the advertorial. We have also received several compliments
on the attractive appearance of the publication as well."
Sincerely,
Al Matthews
General Manager
Establishment of rep networks, sales organizations, distribution channels and fulfillment houses
Early market penetration for a new product depends upon utilization of as many distribution
channels as possible, without creating conflicts between the different distributors and retailers.
This is not nearly as easy as it appears to be at first glance. Choosing the proper
order in which to release new products to specific markets and then selecting the best ways to
achieve distribution to those markets can be challenging. We are up to the challenge! And
we have proven experience.
Whether you are building a sales organization from scratch or need to increase
the productivity and results of an existing sales team, our sales training programs
will provide guaranteed positive results as we have for companies ranging in size
from new startups to Hewlett Packard, nationally and internationally.
Many product developers find it difficult to keep up with both production and
sales. Fulfillment houses can provide a viable solution by assembling,
packaging and shipping your products to your distributors per your orders.
You concentrate on sales, they concentrate on production. We can help you
select reputable fulfillment houses to assure your distribution requirements
are met in a timely manner.
Creation of unique promotional strategies, special events and specialty products designed
to build brand awareness
Creative promotional strategies and advertising specialty products are an integral part of our
"guerilla marketing strategies." If you will forgive us, we are very, very good at it. And,
we guarantee that we will give you the most creative solutions you have heard. You must be
satisfied with our ideas and concepts before you pay us.
New product launch support
The selection, planning and staffing of trade shows and conventions to display new products can
also be quite challenging for individuals and companies launching new products. We will help
you select the right shows/conventions for your product and then prepare you for presenting your
products at the shows. We will help you through the "tricks" of getting the best show spots and
avoiding the "losers." If you need help at your first shows, we will provide trained sales staff to
assist you.
What our clients said:
"The purpose of this letter is to let you know that we have been implementing the marketing
strategies you prepared for us. They are already proving to be excellent marketing tools. In addition to commending you on the quality and creativity of the marketing strategies, I
wanted to let you know how inspirational you have been to our management team. Your
professional yet cordial attitude has made working with you a productive and pleasurable experience
for my management team. What has impressed me the most is that you have always accomplished
what you said you would do, in the time frame in which you said you would. In my opinion,
this is what distances you from other consultants I have worked with on other projects. Thanks
again for your 'global' problem solving within our organization. I look forward to working
with you on future projects."
Al Matthews
General Manager
Beutler Heating and Air Conditioning
To get the most from your first session with us, please write down every question you can think
of before our meeting and we promise that we will give you more valuable information in less time
than anyone you have contacted. Guaranteed! You must be satisfied before you pay!
We invite you to take a few moments to view a few examples of our work along with testimonials
from our clients. We work with many of our clients on a confidential basis and cannot discuss
their products or projects. However, we have gathered a few samples that we can show, spanning
twenty-five years, and hope you find them interesting. Please see our Inventor Assistance
section where you will find Idea
and Invention Marketing examples and testimonials. Then, take a look at
our About Us section and visit Our
Projects and Success Stories and the Bio of James F. Riordan, Inventions, Trademarks and Patents.
For a list of our fees for our services please see our Fees for Services page
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