© 2002,2003 The James F. Riordan Company, Inc. All rights reserved.
 
My name is Jim Riordan, and I welcome you to:
 
www.Riordanco.com and
 
RIORDANCO'S FREE INITIAL IDEA EVALUATION
 
THERE ARE THREE PROVEN STEPS YOU MUST TAKE
TO MAKE YOUR DREAMS COME TRUE

 
THIS IS YOUR FIRST STEP

Step One: Please, take our FREE Initial Idea Evaluation today.  I promise that you will immediately learn more about what makes a product a winner or loser and perhaps you may have a winner.  I hope so.  Now, you can learn quickly in the privacy of your own home, and without revealing your idea to anyone, whether your product has the potential to be a winner.
 
Step Two: If the Initial Evaluation indicates you may have a winner, do a complete and thorough evaluation using our proven, industry acclaimed system How To Evaluate the Potential for Success of a New Product or Technology.
 
Step Three: If your product comes through the complete evaluation a winner, get started on making your dreams a reality today with the only proven step-by-step Concept to Profit system.  You owe it to yourself and your family.  Believe me when I tell you that it just doesn't get any better than inventing for a living! 
 
Instructions
This initial idea evaluation is designed to help you determine whether your idea
Has the potential to be a winner
Is probably not worth pursuing
Needs a lot more research

This initial evaluation consists of 36 factors which we have proven over 25 years are absolutely critical to the success of a new product.  The initial evaluation is very broad and general but will definitely give you a good idea of whether you have a winner, a loser or an idea that needs a lot more research before you can tell.  It will highlight for you those areas that you need to work on right away.
 
Be objective and honest.  Each section has a rating of 1 to 10.  One is the lowest rating, ten is the highest rating.  It will be up to you to assign the number for each factor as accurately as you can.   Because every product has a different set of variables, (and there are many variables), and because you know your product the best, you will be asked to score your answers to each section "proportionately." For example, when it comes to legality, if your product will be legal everywhere, it could be a 10, if it is legal in most states it may be a 7, if it is legal in only a few states it may be a 2.  You must be objective if you expect a real world score.  In each section be sure to assign the number that best applies to your product in proportion to how good or how bad it really is.  
 
Print out a copy of this evaluation and circle your score for each section, then follow the directions at the end to calculate your overall score  (if this does not work with your Operating System, please select print from your browser menu).
 
Good luck!  We hope you have a winner! 
 
Legality
 
WINNERS = Products which are legal to make and sell in all States and Countries.
 
Will your product be legal in all states and countries?  If it will be legal to make and sell everywhere, score high.  The less places it will be legal to make and sell, the lower your score should be.
 

 
 
Liability
 
WINNERS = Products with no chance of hurting anyone regardless of how they are used.
 
Can your product hurt the end user?  Can it hurt the seller?  The more likely it is to hurt anyone, the lower your score should be.  If your product cannot hurt anyone, anytime, score a ten.  If it can hurt anyone under any circumstances, lower the score in proportion to the likelihood of injury.
 

 
 
Impact on Environment and Society
 
WINNERS = Products which run on or eat toxic waste and pollutants, produce fresh air and water, biodegrade immediately after use, and generate employment for lots of workers.
 
If your product will create waste or pollutants, reduce your score in proportion.  If your product reduces waste or pollutants and will create jobs, raise your score proportionately.
 

 
 
Functional Viability
 
WINNERS = Products which do more than you had originally thought they would.
 
Does your product do everything you had hoped for and more?  Score high.  If it does less than what you expected score proportionately lower.
 

 
 
Product Viability
 
WINNERS = Products which can be easily and cheaply produced, anywhere, by unskilled workers, with several choices and sources of materials.
 
Are you limited with respect to where you can produce your product or the materials you must use?  Score low.  If it can be easily and cheaply produced anywhere, by anyone, score proportionately higher.
 

 
 
Stage of Development
 
WINNERS = Products which are packaged and ready to be put on the shelf.
 
Is your product ready to go?  Score ten.  If it needs a little more work, score midrange.  If it needs a lot more work, score low.  Be honest.
 

 
 
Investment Costs
 
WINNERS = Products which require very little capital to get to market, with a good chance of recapturing the investment quickly.
 
If you need a large investment, score low.  If you can fund it yourself score ten.
 

 
 
Payback Period
 
WINNERS = Products which have the potential to pay back their initial investment out of the profits from the first production run.
 
If your product will require a lengthy payback period to recoup your investment, score low.  If your payback period will be short, score higher proportionately.
 

 
 
Profitability
 
WINNERS = Products which will net you more money than you could make from a certificate of deposit or equivalent investment.
 
If your product has a very high profit-to-cost-of-goods-sold ratio, score high, if the cost to produce your product will eat up a large part of the projected wholesale sale price, score proportionately lower.
 

 
 
Ability to reach the Market
 
WINNERS = Products which can be tested and marketed in your own neighborhood and then gradually marketed in other areas.
 
If you can reach the end users of your product easily yourself, score high.  If your end users will be hard to reach, and will require lots of outside help or high dollars to reach, score low. Remember to score proportionately.
 

 
 
Potential Market
 
WINNERS = Products which can be used by every man, woman, and child in the country.
 
The more people who can use your product, the higher your score should be.  The less people who are capable of using the product, the lower your score should be.  Be honest.
 

 
 
Potential Sales
 
WINNERS = Products which have almost as large a potential sales volume as the potential market size.
 
In other words, out of all the people who are CAPABLE of using your product, how many can afford to purchase it and of those how many are likely to actually purchase it.  The higher the number, the higher your score should be.  Be realistic.
 

 
 
Trend of Demand
 
WINNERS = Products which have an upward trend of demand
 
What is the current trend of use for products such as yours?  Is it growing or shrinking?  The stronger the upward trend the higher your score should be.
 

 
 
Stability of Demand
 
WINNERS = Products which will be in demand day in, day out, year in, year out.
 
If your product will be used every day, yahoo, score higher.  If it will rarely be used score low.
 

 
 
Product Life Cycle
 
WINNERS = Products which have, at a minimum, a life cycle of at least one minute longer than the payback period, and ideally one minute longer than your own lifespan.
 
How long do you think your product will be usable?  Not too long?  Score low.  A very long time?  Score high.
 

 
 
Product Line Potential
 
WINNERS = Products for which an endless stream of accessories, new uses, and complementary products can be developed over a period of time.
 
Does your product lend itself to aftermarket sales of accessories or follow-through products you already have in mind?  Score high.  Is it a single product which will have no accessories and no follow-through products?  Score low.
 

 
 
Compatibility with Habits, Lifestyles, and Values
 
WINNERS = Products which do not require the user to change any habits and which do not violate basic values.
 
Will end users have to change any established habits or change their lifestyle in any way to use your product?  Score low.  Is your product intuitive and easily used without changing habits or lifestyle?  Score proportionately higher.
 

 
 
Revulsion Factors
 
WINNERS = Products which do not offend anyone regardless of how they are used.
 
Is your product likely to offend any ethnic group, age group, gender etc.?  If yes score low.  If your product will not offend anyone score high.  Think a lot about this question and score proportionately.
 

 
 
End user Learning Curve
 
WINNERS = Products which the end user can take out of the package and start using, proficiently, immediately.
 
Will the end user be able to use your product immediately and intuitively?  Score high.  The longer it will take to learn how to use the product the lower your score should be.  Remember to base your answer on average users who would be seeing the product for the first time, not on how you are able to use it.  You are too close to it and already understand it.  Be realistic.
 

 
 
Training and Educational Requirements
 
WINNERS = products which can be fully understood as soon as they are picked up.
 
Can all the required instruction and training be fulfilled with simple instructions on the product?  Score High.  Will the end user have to be trained by a third party?  Score low.  Score proportionately for all scenarios in between.
 

 
 
Need or Desire
 
WINNERS = Products which appeal to 50% of the population out of need and the other 50% out of desire.
 
Why will people buy your product?  If it is because the product is desirable by some AND needed by others, score high.  If it will be purchased out of need only, score mid range.  If it will be purchased strictly based on desire, score low.  Again, be realistic.
 

 
 
Dependence on Outsiders
 
WINNERS = Products which can be made totally from scratch from several types of materials, in your own facility, and which are not required to fit into existing products, holes, or spaces.
 
Think deeply about how many factors can affect the success of your product.  If your product depends upon nothing that is out of your control, score high.  If your product will depend on the continued trend of demand for an existing product, look out.  Score low.
 

 
 
Visibility to Potential Market
 
WINNERS = Products which will be seen by large numbers of prospective buyers each time they are used.
 
Will your product most likely be seen by other people each time it is used?  Score High.  Will your product be used only when the end user is alone or in private?  Score low.
 

 
 
Promotional Opportunities
 
WINNERS = Products which can be promoted using all variations of the "promotional mix" thus able to utilize all available promotional opportunities.
 
Does your product lend itself to many different means of display, media exposure and promotional events?  Score high.  Will your product be limited with respect to where it can be shown, demonstrated or advertised?  Score low.
 

 
 
Distribution Possibilities
 
WINNERS = Products which can be sold on all fronts, from mail order to chain stores.
 
Can your product be sold through many distribution outlets?  Score high.  Will your product be limited to distribution only through mail order or specialty outlets?  Score low.
 

 
 
Service Requirements
 
WINNERS = Products which do not require service or can be serviced easily by the end user.
 
If your product will not require servicing or the end user can easily service it them self, score high.  If it will need regular servicing by a third party, score low. Score proportionately.
 

 
 
Returnability of the Product
 
WINNERS = Products which can be put right back on the shelf in the same package after having been inspected by a previous prospective buyer.
 
If your product must be shrink wrapped and a prospective buyer is likely to tear the packaging trying to inspect the product, score low.  If a prospective buyer will be able to sufficiently view or handle the product in a pre-purchase inspection without damaging the packaging, score high.
 

 
 
Shrinkage Factors
 
WINNERS = Products which either by themselves or in their individual packaging are larger than the pocket opening on most clothing, wider than the opening of the average purse, and longer than the average lunch box.
 
Store buyers hate products which can be easily shoplifted resulting in the industry term "shrinkage." If your product is small enough to be easily pocketed, score low.  If your product will be hard to shoplift, score high.
 

 
 
Aesthetics of Product and Packaging
 
WINNERS = Products and packages which are pleasing to look at and immediately project, attractively, the nature and uses of the product to a prospective purchaser.
 
Will prospective buyers be able to tell immediately what your product does by simply glancing (in less than 7 tenths of a second) at the product or the package?  If yes, score high.  If the prospective buyer will have to pick up the product or package to determine what it does, score low.  Be realistic and score proportionately.
 

 
 
Functional Features, Advantages, and Benefits
 
WINNERS = Products which have a multitude of both Primary and Secondary features, advantages and benefits for the end user.
 
As an example, a new car make be an ego booster with its looks, provide transportation and reduce fuel costs by increasing gas mileage.  The more advantages your product provides to the end user, the higher your score should be.  If your product serves only one purpose or provides only one advantage, you should score low.  Score proportionately based on your product's features advantages and benefits.
 

 
 
Ergonomic Factors
 
WINNERS = Products which seem to "flow" or fit in perfectly with the way a person works, moves etc.  Products which provide the most functions with the least amount of impact on your body.
 
Will your product make a job or task easier for the end user?  Score high.  If your product will make a job more bearable but not comfortable score proportionately lower.  If your product will accomplish a task for which there was no previous solution but is likely to cause other aches and pains later, score low.
 

 
 
Durability of the Product
 
WINNERS = Products which have a lifespan, which exceeds by at least one minute, the purchaser's perception of how long the product should last.
 
If your product is likely to outlast the end user's expectations and will outlast competing or similar products, score high.  If it is likely to last only as long as other similar products, score mid range.  If it is possible it may fail sooner than the end user would find justifiable, score low.
 

 
 
Pricing Structure
 
WINNERS = Products which, after paying all "costs-of-goods-sold," provide reasonable value to the purchaser, reasonable profit to you, reasonable profit to retailers, reasonable profit for reps, and enough of a margin to allow sales through wholesale distributors and accommodate supplier price increases.
 
Yes, there are a lot of variables.  Be realistic in your projections.  Score high if your product meets all of the above criteria.  Score proportionately lower for each variable which is questionable.
 

 
 
Existing Competition
 
WINNERS = Products which have little or no present competition.
 
Is your product the only one of its kind?  Are you sure?  If yes, score high.  The more similar products there are out there, the lower your score should be.
 

 
 
New Competition
 
WINNERS = Products which will be difficult for a new competitor to tool up for and are protected by intellectual property rights or other barriers to entry.
 
If it will be easy for a new competitor to tool up and copy your design and you do not have the money to fight them, score low.  If your product will be difficult to tool up and produce and you have the money to go after the new competitors, score high.  Remember to be realistic and score proportionately to the barriers to entry that you can place in front of new potential competitors.
 

 
 
Protection Opportunities
 
WINNERS = Products which can use all of the available forms of protection including trade secrets, copyrights, trademarks, utility patents and design patents.
 
Can your product use all of the above forms of protection?  Score ten.  For each form of protection not applicable to your product, reduce your score proportionately.
 

 
 
Calculating your final score
Now the exciting part.  To calculate the initial potential for success, take out your calculator and add up all the individual scores you have for each of the 36 factors above.  Now take that total score, and divide it by 36.  If you end up with a number which includes a fraction of another number such as 6.5, round down to the next whole number.  This will give you a number of one through ten.  Add a zero to that number and you will have a rough idea of the percent of potential for success.  If you score 60% or above, your product may be worth pursuing.  If you score far less, it means you have to do more research to answer the questions or it means the idea may not be worth pursuing.  
 
IF You Have a Winner . . .
If your product idea passed the Initial Idea Evaluation with a score of 60% or more, and it appears you may have a winner, your next step is to do a thorough and complete product evaluation using our proven, industry acclaimed, 36 point system "HOW TO EVALUATE THE POTENTIAL FOR SUCCESS OF A NEW PRODUCT OR TECHNOLOGY", available on CD, to make a final determination of whether your product is truly a winner or loser.  This evaluation system is the same system already being used by successful inventors, as well as corporations as large as 3M, and will provide you with all of the "hard" questions which we have proven over 25 years must be answered before you can really be sure whether you have a winner or a loser.  You will use this proven evaluation system on every idea you have for the rest of your life as you invent for a living.  
 
You will be able to quickly tell, with a high degree of accuracy, whether an idea has the potential to make you financially independent, free you from your present job and allow you to fire your boss and start your own business.  And, remember, YOU DO NOT HAVE TO REVEAL YOUR IDEA TO ANYONE, AND YOU DO NOT HAVE TO PAY FIVE HUNDRED TO FIVE THOUSAND DOLLARS TO SOMEONE ELSE TO FIND OUT WHETHER YOUR IDEA IS WORTH MONEY.
 
THE FINAL STEP: THE CONCEPT TO PROFIT SYSTEM
If your product idea comes through our complete evaluation system and emerges as a winning product with a score of 60% or more, you are now ready to get started on your own personal path to profit.  
 
This is where the fun really begins.  Most inventors, even after they know that they have a winning idea, have absolutely no idea what to do next.  That is why we developed our acclaimed Concept to Profit System which walks you systematically through every single step of the process.  This system is like having a knowledgeable advisor right there beside you to answer every question you have as you invent for a living.  The Concept to Profit system consists of two parts, a wall poster and a CD.
1. Your plastic laminated 24 X 36 inch Path to Profit poster hangs on the wall and shows you every step of the inventrepreneurial process from idea to "I did it." Twenty five years in development, this one of a kind poster contains every single step from initial concept through collecting and protecting your profits using 28 individual charts which will guide you along your own custom tailored path to profit.  Every "step block" on each chart depicted on the poster contains a number that corresponds to an explanatory text page which you can read or print out from your Concept to Profit CD.  You simply use a dry erase marker to check off each step on the charts as you complete them.  You will use this poster for every product you do from now on as you invent for a living.
2. Your Concept to Profit CD contains hundreds of text pages describing each step depicted on the charts in great detail, yet in easy to understand language.  All you do is choose the next step on the poster chart which applies to your product and then go to the text page which matches the number in the step box on the chart.  The text page describes your next step in detail.  You can print out each page if you like and you will end up with a guidebook that is tailored specifically to the product you are working on and the choices you are making.  Since you make choices along each step of the way, based on your specific product, you read or print out only the text that applies to the particular product you are working on, saving you an immense amount of research time compared to any other method available today.

 
THIS IS THE ONLY SYSTEM OF ITS KIND
This is the only PROVEN system of its kind anywhere at any price.  Besides taking you by the hand and walking you through every step of inventing for a living,
It includes documents you need to file with the US Patent and Trademark Office in order to establish an officially recognized date of conception of your idea.  
It contains a Confidential Non-Disclosure Agreement that you will use whenever you have to reveal your product to companies who may be interested in purchasing your ideas or products.
The system will show you how to easily and quickly locate manufacturers who can make your product for you and contains a Non Competition Agreement that you will use whenever you have to reveal your product to companies who may be interested in manufacturing your products for you.
It will show you how to negotiate with companies to have them manufacture your product for you and supply you with enough product to get started with no money out of your pocket! 
It shows you the steps for conducting a patent search yourself and tells you how to decide whether to file for a patent or not.
It shows you how and where to find the companies that are most likely to purchase your idea or your product, how to contact them and how to negotiate with them.

The Concept to Profit system is guaranteed to be the best tool you have ever seen for helping inventors to make money from their ideas.  You must agree that this system will directly and immediately benefit you or you may return it for a refund.  Your satisfaction is always guaranteed! 
 
THE CONCEPT TO PROFIT SYSTEM IS ALL YOU NEED! 
There is absolutely nothing else to buy.  There are no hidden gimmicks.  The Concept to Profit system includes everything you need, and for less money than the cost of one hour of the average office visit to a patent attorney or marketing consultant.
 
If you are sincerely interested in selling your ideas or products and inventing for a living, and you can see the financial independence and fulfillment that inventing for a living offers, then follow through!  ACT NOW!  This system WILL help you to achieve SUCCESS as it has for myself and my clients.
 
YOU WILL USE THIS SYSTEM THE REST OF YOUR LIFE
Once you have used the Concept to Profit system on one of your ideas, you will always use it.  From it you will learn life skills that will remain with you as long as you have ideas.  I hope that using my system you will develop your evaluation and inventrepreneurial skills such that in the future you will be able to help others benefit from their ideas as well.
 
READ WHAT OTHERS SAY
Please take a few minutes to read what others say about my evaluation system and my Concept to Profit system.  It's one thing to read what I have to say, knowing that I am (ahem) not prejudiced toward it at all, but seriously, you need to read what our Nation's leading experts in innovation and my clients as well have to say about them.
 
Please keep in mind that we are always there for you to provide consulting services as well, by phone, fax or email should you need special assistance, just as we have been for our clients for the past twentyfive years.  We are your one stop proven resource for inventing for a living.
 
I hope that you felt as though I was speaking to you from the heart.  I was.  Your ideas can change your life and help you realize your dreams.  My ideas sure changed my life for the better and allowed my family to realize our dreams.  However, the next step is up to you.  No one can take that step for you.  If your initial evaluation came out well, order "HOW TO EVALUATE THE POTENTIAL FOR SUCCESS OF A NEW PRODUCT OR TECHNOLOGY" today.  Every day you delay puts you one day further from achieving your goals. If the complete evaluation comes out well then get started on your own path to profit with our Concept To Profit system and start inventing for a living.  I just can't think of a more fun, rewarding or profitable career and I love to see my clients succeed.  I hope you will become one of them.
 
Please be sure to visit, "Our Projects and Success Stories" and our "Idea and Invention Marketing" and Jim Riordan's Inventions and Patents sections to see more of our own and our clients' inventions.  Please note the all-important testimonials throughout our site from our clients who have made their dreams come true.  We hope you find the site fun, informative and above all inspiring.

Thank you for visiting www.riordanco.com
 
You may also order any of our products or services using our toll free
ORDER ONLY line at 877-RIORDAN (877) 746-7326)

 
For all other questions, you can reach us at (530) 676-4729
Or
You can reach us by fax at (530) 676-0810

 
 

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